Sports & Entertainment Marketing

Sports and Entertainment Marketing
Instructor: Brian Tavakalian

In Sports and Entertainment Marketing, students acquire an understanding of the importance of marketing in today’s society. They develop skills related to interpersonal communication, self-presentation, economics, marketing, sales, employability, career discovery, and ethical decision-making. The first year course helps students develop a thorough understanding of fundamental marketing concepts and theories as they relate to the sports, entertainment and recreation industries. Students investigate the components of branding, sponsorships and endorsements, as well as promotional plans needed for sports, entertainment and recreational events.
Students in the advanced courses build upon the knowledge gained in the introductory course. Students participate in supervisory and management activities, focusing on the marketing mix, purchasing, financing, human resources, global marketing, pricing and emerging technologies. Students are prepared for advancement in marketing careers and postsecondary education. During the advanced courses, computer/technology applications and DECA (Distributive Education Clubs of America) activities enhance the courses. DECA offers opportunities in leadership, community and competitive events.