CAREER AND TECHNICAL EDUCATION
Sports and Entertainment Marketing Instructor: Lloyd Badson
Education: Mr. Lloyd Badson received a bachelor's degree from Delaware State University in Business Ethics.
Mr. Badson is the instructor for Sports and Entertainment Marketing at Chester High School. Mr. Badson has over seventeen years of leadership, management, and marketing experience. He has worked as an operations manager for Rite Aid Distribution Center in Aberdeen, Maryland and worked for AstraZeneca Pharmaceuiticals located in Wlimington, Delaware. Besides Mr. Badson's business experience his background includes playing for the Seattle Seahawks, for a brief period of time and playing for other organized football leagues such as the Canadian Football League, Arena Football League and a local semi-pro football leagues.
Mr. Badson looks forward to working with students to show the possibilities of turning their "Passions to Profit" in the world of marketing, which is around them daily! He looks forward to developing the young minds of the future!
The Chester High School Sports and Entertainment Marketing program introduces students in their first year to the entry-level concepts of business, marketing, promotion, and profitability. Students in their second year advance these concepts and begin to work with project based learning to develop futher understanding of marketing, sales, ethics, branding, and the sports and entertainment industry. Students continue in their third year to apply all these concepts further into understanding the ideas of franchising, athlete promotion, team promotion, and the connection these concepts provide to real world global expansion of sports.
The course of study will include:
- Business of Sports
- Sales Management
- Business Math
- Business Management
- Personal Finance
- Business Law & Ethics
- Presentation Skills
Career Opportunities: Marketing Coordinator, Marketing representative, Promotional Marketing, Sales, and Public Relations
Program Requirements: Flash Drive
College Advanced Credits
Upon successful completion of this program of study, student through the Career and TEchnical Education (CTE) Students Occupationally and Academically Ready (SOAR) initiative, qualified studetns can receive college credit for their course work in a technical education program if they achieve a 2.5 GPA in that core CTE course. Some of the participating institutions are Montgomery County Community College, Clarion University of Pennsylvania, and Lackawanna College
Career and Technical Student Organization
Students enrolled in the marketing program are also required to be members of DECA. This Career and Technical Student Organization provides students the opportunity to apply their learning of concepts and soft skills in a competitive event format. Students can compete on an individual, team or chapter basis. Students in DECA grow in their leadership and networking skills through their travels to conferences, district, state and international competitions.