Sports and Entertainment Marketing

  • Instructor: Chassidy King

    About Chassidy King

    Miss. Chassidy K. King received her B.A. in English with a minor in Mass Communications. She then went on to receive her M.A in Strategic Communications at Seton Hall University.

    She is the instructor for the Sports and Entertainment Marketing at Chester High School. Miss. King comes from an extensive background in Marketing. In 2008, Miss. King was public relations intern for Black Entertainment Television (BET) out in Los Angeles, CA. She has worked on several shows and events, which include the 2008 BET Awards. In 2009, Miss. King interned at Creative Arts Agency inc.  She worked in the Sports department with several sports agency.  She was even given the opportunity to attend the 2009 NBA Draft. After graduating from Virginia State University, she then went straight into graduate school at Seton Hall University, where she received her M.A in Strategic Communication.  While in graduate school she worked at Wells Fargo. There she learned about retail, customer service and the different products of banking.  After working at the bank for several years, she then became the Marketing Coordinator for H&R Block. There she developed several partnerships with surrounding businesses to give their employees an extra benefit.  While working at H&R Block, Miss. King started working on a personal project of hers. In 2014, she got her grandfather recognized as one of the 1st African-American Doctors to work in Gloucester County at Under-Memorial Hospital (now Inspira) in Woodbury, NJ. A plaque of Dr. King will be for forever hanging at the Family Practice walls in honor of Dr. King. In 2017, she did another ceremony in honor of her grandfather and got a plaque dedicated in front of his old Doctor’s office. She created letters to receive funding and press releases to make sure there was coverage of this event. Miss. King is excited to be a part of the Chester Upland School District. She is ready to help educate our future businessmen/women, entrepreneurs and marketers of tomorrow.

    Program Information 

    The Chester High School Sports and Entertainment Marketing program introduces students in their first year to the entry-level concepts of business, marketing, promotion, and profitability.  Students in their second year advance these concepts and begin to work with project-based learning to develop further understanding of marketing, sales, ethics, branding, and the sports and entertainment industry.  Students continue in their third year to apply all these concepts further into understanding the ideas of franchising, athlete promotion, team promotion, and the connection these concepts provide to real-world global expansion of sports.

    The course of study will include:

    • Business of Sports
    • Sales Management
    • Business Math
    • Entrepreneurship
    • Business Management
    • Personal Finance\
    • Business Law & Ethics
    • Presentation Skills

    Career Opportunities: Marketing Coordinator, Marketing representative, Promotional Marketing, Sales, and Public Relations

    Program Requirements: Flash Drive

    College Advanced Credits

    Upon successful completion of this program of study, through the Career and Technical Education (CTE) Students Occupationally and Academically Ready (SOAR) initiative, qualified students can receive college credit for their course work in a technical education program if they achieve a 2.5 GPA in that core CTE course.  Some of the participating institutions are Montgomery County Community College, Clarion University of Pennsylvania, and Lackawanna College

    Career and Technical Student Organization

    Students enrolled in the marketing program are also required to be members of DECA.  This Career and Technical Student Organization provides students the opportunity to apply their learning of concepts and soft skills in a competitive event format.  Students can compete on an individual, team, or chapter basis. Students in DECA grow in their leadership and networking skills through their travels to conferences, district, state, and international competitions. 

    Complete the Career and Technical Education application today!